CHAPTER 11A Hopefully Idealistic Vision
We hope we’ve made our case that the Worthiness Era is at hand. That companies, more and more, will have to prove to be good employers, sellers, and stewards to succeed. And that companies that don’t do this risk being left behind, out in the cold by a public that is increasingly ethical in its economic choices.
But we realize you may remain skeptical. You may be saying: “This sunny vision is too good to be true. Companies may be talking up sustainability, being an employer of choice, and taking care of customers, but they haven’t truly changed their stripes. They’re still profit-maximizing organizations obsessed with shareholders’ short-term gains. This Worthiness Era business is hopelessly idealistic.” ...
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