5
I couldn’t sleep. It was Labor Day weekend, 1991, and Mark and I were spending the holiday at my brother Joe’s house in Memphis with my mom, Annette, and Darlene. I had until the end of the weekend to decide whether or not to take a new job, which meant a risky career move.
That year, IBM had entered the consulting business. The company already provided IT services, which focused on running and maintaining its hardware and software. This new unit would sell business strategy and management advice by analyzing organizations and recommending ways to be more competitive and profitable, in part by using technology. It’s one thing to go into a company to hook up and run computers. It’s another thing to provide a five-year plan ...
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