1 Practice

DOI: 10.4324/9781003297253-2

Businesses are organic, and if organic things do not grow, they die. Your business - and architects’ practices are businesses - needs to grow like every other business, which means taking a bigger share of the market you trade in, attracting new projects and building in resilience as a way to mitigate risks. If you lead a business, the mindset to grow must start with you. Growth is not simply about getting bigger, it can be about developing skills, reputation or inclusivity. All of these represent valid growth propositions; growth is about moving and not staying still. The vision for the business will be shaped around this ambition.

Mapping out a plan over a three- or five-year period will help you to ...

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