5 Clients
It can be easy to get things wrong with clients. But equally, it can be simple to get things right - you just need to keep in mind they are your business’s primary source of money. If you pay close attention to the needs of your clients you will create the best chance for your business to remain profitable.
Getting paid is the difference between business survival and failure. Money may not be the reason you practise architecture, and it does not replace the broader value you can offer, but not receiving proper payment for your services is a perennial complaint among architects. We can do more to change this. For one thing, we should talk more about money and value. Recognising that we sell time has helped ...
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