CHAPTER 3Performance, Cost, and PriceIs It a Good Deal?
Having thought a bit about the quality problem, inhibitions to solving it, and the process by which quality might be improved, let us move to the seven areas that are critical to product quality, and which, in my mind, do not receive the consideration they deserve. These areas play a major role in how companies define and differentiate their products, but they are rarely analyzed and adequately thought through. They are, of course, interconnected, but by discussing them separately, we can perhaps break the problem of product quality into more manageable pieces.
In this chapter, I will say a few things about performance, cost to the producer, and price to the consumer—three factors that immediately ...
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