Chapter 13

Preparing for Interviews

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As a public relations professional and college educator, I am disappointed when I interview university graduates who are obviously not prepared to discuss a job they are applying for and its requirements. Most professionals who take the time to interview a candidate expect a certain level of general knowledge about the company and the job. In today’s environment, there is just no excuse. How difficult is it to Google a company and learn about it?

I have adopted a new strategy so I won’t waste any more of my time, and I will pass it along in the spirit of mentoring. It goes something like this: After the important niceties of the inter view are dispensed with—the greeting, the proper handshake, the ...

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