Google AdSense Quick Guide: Mastering the New Google AdSense Interface

2. What’s New in the New AdSense

In This Chapter

• Why Change What’s Working?

• Examining New AdSense Features

• What Else Has Changed?

Google AdSense has been serving ads to websites since 2003. In November 2011, Google totally revamped the AdSense interface and added several new features. To old-timers, these changes might be a little confusing or disconcerting, but they’re designed to make it easier for sites to use the AdSense service—and generate more revenue from the ads on their sites.

Why Change What’s Working?

Google AdSense is the largest contextual ad network on the web, with tens of thousands of participating sites. With so many satisfied users, why change things?

Put simply, Google wanted to make AdSense easier to use, with the ...