7. Viewing AdSense’s New Performance Reports
In This Chapter
• Understanding AdSense Performance Reports
• Examining Individual Performance Reports
• Saving, Viewing, and Scheduling Custom Reports
You want to generate the most revenue from the ads you allow on your website, blog, or other content. To do that, you need to know how your current ads are performing—and why.
To that end, AdSense offers a variety of performance reports to help you track and analyze ad performance in a number of different ways. Smart webmasters use these reports not just to determine how much ad revenue they’re generating, but also to increase the amount of that revenue. That requires reading between the lines in ...
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