January 2006
Beginner to intermediate
366 pages
11h 42m
English
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Chapter 14. Programming the AdWords API
In this chapter you’ll learn how to use the AdWords API web services to program a web application that allows users to create a campaign, an ad, and keywords in their Google AdWords account.
From a high level, you’ll need to:
- Get Google’s ID for a campaign
One way to accomplish this (shown in this chapter) is to successfully create a new campaign; the ID is part of the return value when the campaign is created.
- Use the campaign’s ID to create an ad group, and get the ID for the ad group
When you create a new ad group, its ID is part of the return value from the call to the web service that creates the ad group.
- Add a creative (a creative is a text or graphical ad) to the ad group
You need the ad group ID to do this.
- Add keywords, used for contextual targeting, to the ad
This also requires the Ad Group ID.
- Along the way, add various optional and required pieces of information
For example, you can’t create a campaign without providing a budget for the campaign, and you can’t create an ad group without providing the maximum CPC (cost per click) you are willing to pay for the keywords in the ad group.
Tip
It’s a good idea to understand how AdWords works before attempting to program with the AdWords API. See Part III for more information about working with AdWords.
If you think these steps sound like a lot of trouble for re-creating functionality that you can find in the Google AdWords application, you are right. There’s not much reason for creating ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.