November 2009
Intermediate to advanced
432 pages
11h 18m
English
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Becoming Popular by Generating Inbound Links
Sometimes it seems like all of life has the same theme as high school: what’s important is being popular. A significant measure of popularity on the Web is how many inbound links—links from other sites to your site—you have.
Note
Inbound links are an important component of Google’s PageRank system, which is the way it orders the sites returned from a search. Google sometimes calls inbound links external links, although this is slightly confusing terminology. While it excludes cross links, called internal links in Google-speak, it fails to differentiate between inbound and outbound links.
Obtaining inbound links is not rocket science, but it is labor-intensive and does require some thought. An effective (but not always easy) way to get another site to link to your site is to ask for it, as obvious as that may seem.
Warning
Link farms—sites that exist for the sole purpose of providing inbound links to better a page’s search ranking—will not help your site become more popular and may in fact damage your standing with Google and other search engines.
It makes sense for sites to link to your site when they have similar or related content—always assuming the webmaster in charge of the site linking to you likes your content. This is a reasonable thing for the webmaster in charge of the other site to do, because it adds value for the other site’s visitors. (If your site is not adding value, you might want to rethink its premise.)
The Best Inbound Links ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.