November 2009
Intermediate to advanced
432 pages
11h 18m
English
Content preview from Google Advertising Tools, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 10. Using AdWords
Google’s AdWords program is a marvelous way for big and small advertisers to reach precisely the people they would like to reach. Ads placed via AdWords are almost always relevant to people viewing the ads; they are targeted using keywords selected by the advertiser and placed either on Google search results pages where users have searched for these keywords (AdWords search network) or on web pages that publish content including the targeted keywords (AdWords content network). In addition, it’s estimated that ads placed using AdWords reach more than 80 percent of all Internet users.
Unlike old-fashioned advertising, the AdWords delivery mechanism is managed completely via the Web and can be used by anyone who has a credit card. There’s not even a minimum budget. You can design effective AdWords campaigns that drive traffic to your site for just pennies a day; of course, it always helps to have a bigger budget!
This chapter explains how to open an AdWords account and how to create ad campaigns, ad groups, and text or display keyword-targeted ads. Although the mechanics of the AdWords program can appear a little daunting at first, after reading this chapter you’ll be armed with the information you need to create sophisticated and cost-effective targeted web ads.
Signing Up for an Account
To create an AdWords account, start by opening the Google AdWords home page at http://adwords.google.com. Open an account using the Click to Begin button under the Sign Up Now ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.