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Google AdWords™ for Dummies®, 2nd Edition by Howie Jacobson

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Author's Acknowledgments

If I were to properly acknowledge on one page all the help I received while writing this book, I'd be using Times New Roman 0.01-point font and you'd be reading this with an electron microscope.

My wonderful editors at Wiley Publishing: Amy Fandrei, Chris Morris, Brian Walls, and Jennifer Riggs. They have been patient with my whining, accepting of nothing but my best, and always ready with advice and reassurance. And Jim Kelly, tech editor extraordinaire, keeps me honest and entertained at the same time.

My technical advisors at Google, Devin Sandoz, Gopi Kallayil, Jason Rose, Fred Vallaeys, and Emily Harris, answered my frequent volleys of questions with celerity and grace. We haven't met, but I like to think of them riding their Segways from the office to the gourmet lunchrooms at the Googleplex.

Big hugs to the many AdWords experts who shared their wisdom, stories, and sometimes, even keywords. Perry Marshall is such a fine AdWords teacher, business associate, and friend that I wonder what good deeds I performed in my previous life to deserve him. Kristie McDonald and David Rothwell are my "ears to the ground" AdWords practitioners who always seem to know what Google is up to before anybody else. David Bullock and Glenn Livingston shared their best stuff with me freely and often — I apologize to their clients and spouses for all the time I monopolized while asking them questions. David even agreed, in a moment of weakness, to become the technical editor ...

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