Google AdWords™ For Dummies®, 3rd Edition

Authors' Acknowledgments

From the three of us:

If we were to properly acknowledge on one page all the help we received while writing this book, we'd be using Times New Roman 0.01-point font, and you'd be reading this with an electron microscope.

Our wonderful editors at John Wiley & Sons: Amy Fandrei, Chris Morris, and Teresa Artman. They have been patient with our whining, accepting of nothing but our best, and always ready with advice and reassurance. And Jim Kelly, tech editor extraordinaire, keeps us honest and entertained at the same time.

To our contacts at Google: Jim Prosser, Stephen Woldenberg, Brian Bensch, Caitlin Veverka, Tiffany Bristol, Puneet Todi, Leda Zunlunga, Kevin Foley, and too many more to list. Thanks for all your support, prompt and polite answers to silly questions, and early warnings when we, or one of our clients, were about to be suspended for being just a little too creative with our landing page or ad copy. Howie apologizes for stealing that bicycle from the Mountain View campus, and promises to return it soon.

Big hugs to the many AdWords experts who shared their wisdom and stories. Perry Marshall is such a fine AdWords teacher, business associate, and friend that we wonder what good deeds we performed in our previous lives to deserve him. Joel thinks of Perry and Dan Thies as his AdWords “north stars,” and wishes he had known them before the dozens of expensive mistakes he made in the early days of AdWords.

We couldn't have written this book without ...