Google AdWords™ For Dummies®, 3rd Edition

All Online Campaigns View

The All Online Campaigns view gives you another set of tabs: Campaigns, Ad Groups, Settings, Ads, Keywords, and Networks. Click the down arrow to the right of the Networks tab to reveal several other tabs, including audiences, ad extensions, auto targets, dimensions, topics, and whatever else Google has cooked up between our writing and your reading. This page lists your campaigns and gives summary data about each of them. The column headings (Campaign, Budget, Status, and so on) are clickable, so you can sort your campaigns in various ways. For example, you probably want the campaigns that cost the most to be in your face more. Just click the Cost heading to sort from most to least costly, or click Cost again to reverse the order.

By default, Google shows all your campaigns as folders on the left of your screen, with a Help section just below. When you click a folder or campaign name, you enter that campaign and can access individual ad groups as subfolders. You can hide this navigation panel by clicking the double chevron button at the top right of the section. This is especially useful when you want to see all the data for a campaign or ad group without having to scroll left to right. You can always get the navigation panel and Help section back by mousing over the left margin or by clicking the double chevron button (now pointing the other direction). ...