Google AdWords™ For Dummies®, 3rd Edition

Setting Up Conversion Tracking

Setting up conversion tracking in Google AdWords is a cinch. Here's how:

1. Click the Reporting and Tools tab and Choose Conversions from the drop-down list.
2. On the next page, click the New Conversion button.
3. Name your conversion and then click the Save and Continue button.
4. Choose a conversion category from the drop-down list.

   Google identifies five types of conversions that you can track: sales, leads, signups, views of a page, and other. We're going to keep things simple by using just two types: sales and leads.

   • Purchase/Sale: If you sell products online, you can determine exactly how much money you make from each ad and keyword.
   • Lead: If you collect contact information so you can follow up with website visitors, you can track leads. If you don't sell products online but use the Web mostly for lead generation, you can get very powerful information on cost-per-lead for your ads and keywords.
5. Change the page security level to HTTPS from the drop-down list.
6. Unless you really know what you're doing or your webmaster instructs you otherwise, keep the markup language as HTML.
7. If you know the monetary value of a conversion, enter it in the Conversion Value field. If not, leave it blank. If you'll be tracking both leads and sales, set lead revenue to 0 to avoid data contamination.
8. (Optional) Configure the tracking indicator.

   Google recommends adding a small block of text that lets your website visitors know that Google is monitoring their online activity. ...