Appendix B: Resources
Checklists and Code
Resources below are available at: www.e-nor.com/gabook.
Google Analytics Implementation Checklist
Includes all of the implementation steps described in this book and is updated as changes to Google Analytics and Google Tag Manager warrant.
Google Analytics Reporting Checklists
Checklists to help focus on important metrics for a variety of sectors, including retail, media, health care, insurance, finance, and government.
Scripts
Event autotracker, YouTube, and scroll tracking scripts discussed in the book.
Google Documentation, Learning Resources, and Tools
Google Analytics Academy
Five courses for the beginning to intermediate level. The Digital Analytics Fundamentals course as a useful review for core concepts and techniques in Google Analytics. Other courses on Google Tag Manager, Google Analytics Ecommerce, and Google Analytics for Mobile Apps.
Google Analytics and Google Tag Manager Help Centers
Structured documentation on the range of Google Analytics and Google Tag Manager functionality.
Google Analytics YouTube Channel
Wide range of instructional and informational videos on GA, GTM, and AdWords.
Google Analytics for Android (on Udacity)
Built by Google and hosted on Udacity, this outstanding course examines Google Analytics implementation for Android either through GA native-code SDK for Android or through GTM for Android.
Google Analytics Changelog
RSS feed of Google Analytics changes at https://developers.google.com/analytics/changelogs/xml/analytics.xml ...
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