About the Contributors
Anas Abbar is a seasoned executive with over 20 years work experience across multinationals and regional companies; his role is to execute on a vision that transforms ideas to products. Anas is the CEO and co-founder of 7awi.com, a leading online media publisher in MENA with top properties in Lifestyle and Entertainment, Autos, and Classifieds. Diverse career roles at Microsoft and Yahoo! in North America, Europe, the Middle East, and emerging markets have provided hands-on experience, refining his skills in strategies, product development and marketing, business development, and public sector roles. Anas is a believer in building smart teams that build products and solutions.
Simo Ahava (senior data advocate at Reaktor) is a recognized expert on customizing Web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.
Hannah Alvarez leads the content marketing team at UserTesting, the world’s fastest and most advanced user experience research platform. Her team creates content that helps designers and marketers build amazing products, sites, and campaigns. With a background ...
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