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Google Analytics Integrations by Daniel Waisberg

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Implementation Best Practices

On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?” I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question.

Charles Babbage, Passages from the Life of a Philosopher

Charles Babbage's quote is a succinct explanation of the term GIGO (garbage in, garbage out), which, in decision sciences, is commonly used to describe situations where inaccurate data is fed into a model, resulting in the production of equally inaccurate results. The same is true in this book's context: You must make sure you ...

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