AdWords Integration
This chapter was co-written with Yehoshua Coren, Founder & Principal at Analytics Ninja LLC, a web analytics consultancy that provides advanced Google Analytics implementations and analysis for businesses large and small.
Linking Google Analytics to AdWords is essential to professionals using both tools. It allows marketers and website owners to go beyond success and failure, to understand not only which campaigns are succeeding or failing, but also what happens to users who do not purchase anything (or complete any other goal) during their sessions. This information is critical to optimizing campaign performance by shedding ...
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