Mobile Apps Integrations

Google Analytics provides a mobile app measurement platform that empowers app owners, marketers, and developers to analyze user interaction on both Android and iOS, allowing a better understanding of user engagement with apps. The platform can provide insightful information, such as device types and brands, time spent on screens, crashes and exceptions, in-app purchases, and others.

However, unlike with the web, user acquisition does not happen through the app itself. It happens through one of the available app markets, mainly Google Play and iTunes. This means that app developers have less control over marketing measurement. ...

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