In this chapter, you learn about the integration between Google Analytics and YouTube, which is an important platform for video content publishers. This integration allows you to understand how users interact with your YouTube channel using Google Analytics reports.
Although the official integration does not provide data usage information per video, in this chapter you learn a custom way to bring data related to interactions with videos embedded on your website. The solution in the second section of the chapter was contributed by Stéphane Hamel.
Integrating YouTube Into Google Analytics
The integration between Google Analytics ...