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Custom Data Integration

This chapter was contributed by Corey L. Koberg, Founder and Senior Partner at Cardinal Path, where he leads the data science, analysis, and product development teams. He is a well-known speaker, having keynoted and led sessions on advertising, analytics, and optimization at conferences and events across the globe. He has consulted for dozens of Fortune 500 companies, such as Google, Chevron, NBC, Papa John's, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their digital presence through results-oriented, data-driven optimization.

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