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Google Analytics Integrations by Daniel Waisberg

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User Data Integration

This chapter was contributed by Kristoffer Olofsson, Partner at Precis Digital, an online intelligence and marketing agency. Kristoffer has a background as an implementation specialist in the Google Analytics Premium team. He has been working with data since his early university years and often serves as a link between digital managers and developers by speaking the language of both.

Universal Analytics, the latest version of Google Analytics, enables a range of new capabilities that were difficult (if not impossible) to achieve in the past. Perhaps most excitingly, Universal Analytics provides you with the collection methodology ...

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