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A/B Testing Data Integration

This chapter was contributed by Peep Laja, an entrepreneur and conversion-optimization professional. He runs an optimization agency, and blogs at ConversionXL.com.

There are many A/B testing tools available for website owners and marketers that make testing easy. These tools just run tests; they are not exactly designed for post-test analysis. Most testing tools have gotten better over the years, but they still lack many of the features provided by Google Analytics.

In this chapter, you learn how to integrate data from Optimizely, a widely used A/B testing tool, into Google Analytics. The tool is used as an example; ...

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