Offline Data Integration
As you have already learned in the previous chapters, Google Analytics provides a powerful way for developers to send requests to Google Analytics from anywhere: the Measurement Protocol. This is a powerful tool because it brings measurement to the next level, from websites and apps to any customer touch point.
In this chapter, you learn about a simple method to implement offline tracking that allows any marketer (unrelated to company size) to take advantage of it. Note that since the solution is very broad, and it was intended for anyone to use, it is somewhat manual. If you have developer resources and know-how, you ...
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