August 2007
Beginner
89 pages
2h 21m
English
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Custom Segmentation
Segmentation of data involves dividing the data based on some visitor characteristic. For example, a common segmentation is dividing the data into two groups, new and returning visitors. Grouping the data by new and returning visitors means you can examine your web site traffic and identify what portion is generated from new visitors, what portion is generated from returning visitors, and what those groups did while on the site.
Google Analytics has a number of predefined segments, including:
Visitor type (new and returning)
Geolocation
Language
Browser type
Computer operating system
In addition to the default segments, you can configure Google Analytics to use a custom segment. This means traffic can be divided into various groups, using a characteristic defined by you, the site owner.
Creating a custom segment involves adding an additional Google
Analytics tracking cookie to the user's computer. The cookie, named
__utmv, is created using a JavaScript function named
__utmSetVar().
__utmSetVar() can be added to a web page anywhere
JavaScript can be added. This means that __utmSetVar()
can be placed in many HTML attributes such as:
onLoad
onChange
onSubmit
The value passed into the function will be stored in the
__utmv cookie. When Google Analytics processes your
profile data, it creates a field named User Defined Value and populates it
with the value in the __utmv cookie. This field is just like any other field in Google Analytics. You can create filters using this field ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.