August 2007
Beginner
89 pages
2h 21m
English
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CRM Integration
The data stored in the Google Analytics tracking cookies can be used in other applications. After all, the cookies are standard first-party cookies that can be accessed by JavaScript or server-side application code. One popular way to use Google Analytics cookie data is with a CRM system.
Google Analytics stores marketing data in a cookie. This data can be extracted from the cookie and added to a lead generation form. When the visitor submits the form, the marketing material that the visitor responds to is connected to other information that the individual provides (usually her name and other contact information). Knowing the marketing message that an individual responds to is a valuable piece of information for a sales team.
If the contact form is integrated with a CRM application, like SalesForce.com or NetSuite, it may be possible to store the marketing information with the individual's contact information. Direct CRM integration depends on the CRM platform. Some systems allow form fields to be pulled directly into the application. Check with your CRM provider for information about your specific system.
The technique described next has many different applications and should serve as a template for your implementation.
As I've discussed before, Google Analytics stores all visitor
referral information (i.e., marketing information) in the
__utmz cookie. The data can be extracted and manipulated using very simple JavaScript. The basic process to extract and use the data ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.