Skip to Content
Google Analytics
book

Google Analytics

by Justin Cutroni
August 2007
Beginner
89 pages
2h 21m
English
O'Reilly Media, Inc.
Content preview from Google Analytics

Reference

Google Analytics Functions

Below is a list of common Google Analytics functions. Many of these are explained at various points in this Short Cut:

urchinTracker(string)

This is the main Google Analytics function. It collects visitor information, sets the tracking cookies, and sends the data to Google Analytics. More information about urchinTracker() can be found in "About urchinTracker()," earlier in this Short Cut.

__utmLinker(url)

The __utmLinker() function is used in cross-domain tracking. This function appends the Google Analytics tracking cookies to the end of the URL passed to the function and then forwards the browser to this new URL. See "Tracking Across Multiple Domains" in the "Common Web Site Configurations" section for usage.

__utmLinkPost(url)

Similar to the __utmLinker() function. __utmLinkPost() is used to transfer Google Analytics tracking cookies from one domain to another by adding the tracking cookies to the value in the form action. See "Tracking Across Multiple Domains" in the "Common Web Site Configurations" section for usage.

_utmSetTrans()

This function sends e-commerce data to the Google Analytics sever. First it examines the HTML and looks for the hidden form field. Once found it parses the data and sends it to Google Analytics. Each transaction line and item line in the hidden form field is sent to Google Analytics as a request for an invisible GIF file. See the section "E-Commerce Tracking" for more information.

_uGC(string, start-pattern, end-pattern) ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Google Analytics

Google Analytics

Justin Cutroni

Publisher Resources

ISBN: 9780596514969Catalog PageErrata