August 2010
Beginner to intermediate
216 pages
5h 50m
English
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Chapter 2. Creating an Implementation Plan
Google Analytics is a business intelligence tool and, because every business has different data needs, your implementation may be very different from someone else’s. Do not believe that you can simply slap some tags on the site and collect valid data. It is very rare that an implementation involves only page tagging. There are many configuration steps required to generate accurate, actionable data.
With that said, there are some standard things that everyone should do to get reliable data for analysis. Implementing Google Analytics does take some planning and foresight. The Google Analytics support documentation does contain a rough implementation guide that includes the various steps to get Google Analytics installed and running. I have modified that process as follows:
Gather and document business requirements.
Analyze and document website architecture.
Create a Google Analytics account and configure profiles.
Configure the Google Analytics tracking code and tag website pages.
Tag marketing campaigns.
Create additional user accounts and configure the following reporting features:
Report access
Automated email report delivery
Reporting customizations (Custom Reports, Advanced Segments)
Perform the following optional configuration steps:
Enable e-commerce transaction tracking
Implement event tracking
Implement custom variables
Gather Business Requirements
You probably noticed that step 1 has very little to do with Google Analytics. As I mentioned before, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.