August 2010
Beginner to intermediate
216 pages
5h 50m
English
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 8. Must-Have Profiles
There are some filters and profiles that you should be using regardless of how you have configured Google Analytics. Each additional profile can help create segmented sets of data that can aid in analysis. Remember, you cannot create a new profile and reprocess historical data, so it’s best to create these profiles during the initial setup, even if you don’t need them right away. As you use Google Analytics, you will become a better analyst, your data needs will change, and these profiles will become useful.
Profile Roles
You should create several different profiles to perform different functions, such as protecting your data and controlling access.
Raw Data Profile
The raw data profile should have no configuration. It should be an unmodified set of data that you can use if other profiles fail. Hopefully you will never need to use it!
Master Profile
The master profile should not be altered or changed. You should initially refine the data within this profile as much as possible using filters and profile settings, and once the data is considered accurate, you should not change the profile unless absolutely necessary. If you must make any changes to a master profile, test them first using a test profile.
Test Profile
I recommend you create at least one test profile within your Google Analytics account. Use this profile to test goal settings, profile settings, and filters before you apply them to a master profile. Remember, an incorrect profile setting will forever ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.