August 2010
Beginner to intermediate
216 pages
5h 50m
English
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Chapter 11. Enterprise Implementation Considerations
There has been much debate as to whether Google Analytics is an enterprise-class web analytics tool. The simple fact is that if Google Analytics meets your reporting and analysis needs, it is a viable solution for your organization. I’ve worked with many organizations that would traditionally be classified as enterprise; they are global organizations with hundreds of websites and many different types of analytics users.
When implementing Google Analytics in these types of organizations, many unique issues can arise. It can take some work to design a solution that is technically viable and meets the overall business needs of the organization. If you’re dealing with an enterprise implementation, keep an eye out for these issues.
Issue #1: Roll-Up Reporting
Large organizations tend to have more sites, and more sites mean more data. Collecting the data in a business-centric fashion that allows room for growth and appropriate access for users takes time and planning.
During an enterprise implementation, we usually create a series of accounts and profiles that collect and segment the data based on business logic and access needs. We create a data hierarchy that provides high-level aggregate tracking across the entire online experience (i.e., roll-up reporting) and detailed tracking for each individual property (i.e., website).
Let’s consider a totally fictitious scenario: implementing Google Analytics for Major League Baseball (MLB). Obviously, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.