Google Analytics™ Third Edition

Appendix A. Where To Go from Here

If you've gotten this far, then you've learned quite a bit about Google Analytics. But the truth is that there are people who are still learning Google Analytics after several years of using it. There is always some new scenario for what you need, a feature change, or some question that comes to mind. And there's just no way that we can address everything there is to address in a single book about Google Analytics.

Fortunately there are plenty of resources available to help you out. Of course you'll want to keep this book handy for a reference, but for the things that aren't in this book (especially as you go from being a beginning or intermediate user to being an advanced user) the resources out there on the Web will be invaluable.

Google Resources

Google never does anything halfway. That's true with Google Analytics too. There are a ton of different Google-operated resources where you can find answers and even more training for Google Analytics and all of Google's other applications.

The problem is that sometimes those Google resources are a little hard to find. Sure, there's the help link in the upper right corner of the screen, but where do you go from there? And what if what you're looking for isn't immediately available when you click Help?

Don't worry! Google's got you covered.

Navigating Google Help Files

When the first and second editions of this book were written, Google's help files were very hard to use. They were circular and it was easy to ...