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Google Analytics™ Third Edition by Mary E. Tyler, Joe Teixeira, Jerri L. Ledford

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Part II. Analytics and Site Statistics: Concepts and Methods

Site analytics are useful for helping you to understand your web site's visitors and how they navigate through your site. The problem is that sometimes the analytics can be a little confusing. What exactly is the difference between a unique visitor and a new visitor, for example?

This part of the book is designed to help you understand just how site statistics are arrived at, and what they mean. With that information in mind you can move on to making your site statistics work for you.

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