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Google Analytics™ Third Edition by Mary E. Tyler, Joe Teixeira, Jerri L. Ledford

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Part IV. The Reports

Once you have Google Analytics set up to work for you, then it's time to start examining the reports that are available through the program. These reports can give you all kinds of insights into the minds of your site visitors.

Do you want to know where visitors come from, what pages they like best, or where you lose them? This is where you find out that information. In addition to telling you about how these reports work, we'll also give you insight into how to use the reports to improve your web-site traffic.

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