Chapter 5. Dynamic Details: A Sites App Using HTML, CSS, and jQuery

Monday morning, finishing your last drops of coffee, you begin contemplating how there always seems to be a direct relationship between the power button on a computer and resolved help desk service tickets. Suddenly, Frank, the middle manager with a propensity for last-minute drama about any project requiring more than a paper clip, bursts into your cubicle, breathless and ranting. Between his wheezes, you discern that there is a problem with the new product information pages. “Too wordy, too cluttered, and too darn difficult to understand” are the sharper points of his reproach. Most of all, “the others”—his euphemism meaning the rest of the sales world—have fantastic looking pages. “How could we have let this slide, and why didn’t we see it coming?” he laments. With a few gentle words, you calm Frank to a point of incoherent babbling and send him back to his office with a promise that you will do something to fight off those meanies and save the company from utter destruction.

Fighting Clutter

As more and more information is added to a web page, it becomes a jumble of images and text that flow together, losing the reader in a jungle of clutter, slashing away with the mouse pointer in an attempt to find that one key fact. We all want to keep the customers coming back for more, and that requires us to ensure they have a great experience when visiting our sites. While we want to provide abundant information to ...

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