June 2014
Intermediate to advanced
528 pages
13h 54m
English
Content preview from Google BigQuery Analytics
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Chapter 14Querying Google Data Sources
For users of certain Google services, BigQuery enables more direct access to their data contained in the service. The current set of services supporting BigQuery enhanced access includes:
- Google Analytics
- AdSense
- Google Cloud Storage (GCS)
These services, as part of their core functionality, have dashboards that enable you to access summarized views of your data with varying degrees of customization available in their interfaces. What is generally true is that a fair amount of aggregation is applied to the underlying data in your account before it is rendered. These views are designed to cover the common use cases. However, if you have more advanced analysis requirements, especially if you need to combine the data in the service with external data sources, you end up wanting direct access to the data. These services support using BigQuery to give access to the un-aggregated data. Note that this has the advantage that you do not have to download the data to perform useful analysis. For heavy users of these services, this is quite important because the volume of data collected by these services can be substantial, and simply downloading and storing the full data can be challenging, to say nothing of analyzing it efficiently. Of course, you can still use BigQuery to export or download your data if required.
Unfortunately, the access method is not at all uniform across these services, so each of the services just listed is covered in a separate ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.