Book description
If you have a small business, you’ll love the Google tools that are available at little or no cost. Google Business Solutions All-in-One For Dummies shows you how to use them all! Eight self-contained minibooks cover Google Apps, Google search tools for business, highlighting your business, creating a Web site with Google Sites, Google tools for your site, Google Ads and Analytics, securing business information, and getting noticed with Google Gadgets.
As if that wasn’t enough, there’s a Google AdWords™ gift card worth $25 inside the book, too!
Get e-mail, calendar, online documents and records, and more, free in Google Apps
Provide directions to your business, reviews, access to products and services, and even coupons online with Google Maps and Google Base
Use Google Docs, Checkout, and other tools to give your site all the e-commerce features
Track traffic and get advertisers with Google Ads and Analytics
Choose tools to keep your e-mail, servers, computers, and files safe
Create gadgets that promote your business and add value to your site
Learn the secrets of search engine optimization the Google way
You’ll also find out how to use coupons effectively, how to keep e-mail and instant messaging safer, and how to make the most of Google AdWords. Google Business Solutions All-in-One For Dummies really DOES have it all!
Table of contents
- Copyright
- About the Authors
- Acknowledgments
- Publisher's Acknowledgments
- Introduction
-
I. Google Apps
- 1. Getting Started with Google Apps
- 2. Making Gmail Work for Your Business
- 3. Be More Productive with Google Calendar
- 4. Collaborating with Google Docs
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5. Sharing Information with Google Sites
- 5.1. What You Can Create with Google Sites
- 5.2. Collaborating Effectively Using Google Sites
- 5.3. Creating a New Site from Scratch
- 5.4. Quickly Searching Google Sites
- 6. Creating Your Corporate Start Page
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II. Google Search Tools for Business
- 1. A Smart Tour of Google Search
- 2. How Google Search Works
- 3. Understanding How Your Customers Use Google
- 4. Search Engine Optimization Basics
- 5. Adding Google Search to Your Site
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III. Highlighting Your Business
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1. Standing Out on Google Maps
- 1.1. The Basics of Google Maps
- 1.2. Starting Your Search
- 1.3. Hitting the Streets
- 1.4. Searching Locally with GOOG-411
- 1.5. Promoting Your Business on Google Maps
- 1.6. Adding Google Maps to Your Web Site
- 2. Listing in Google Maps Local Business Center
- 3. Attracting Customers with Google Coupons
- 4. Showcasing Your Stuff with Google Base
- 5. Feeding Your Products to Google Product Search
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1. Standing Out on Google Maps
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IV. Creating a Web Site with Google Sites
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1. Domain Names for Existing Businesses
- 1.1. Improving Google Search Results with Domain Names
- 1.2. Typing Domain Names Directly
- 1.3. Choosing Appropriate Domain Name Endings
- 1.4. Nation-Specific Alternatives
- 1.5. Choosing the Ideal Length
- 1.6. Determining Your Ideal Domain Name
- 1.7. Selecting Keywords for Domain Names
- 1.8. Check for Trademark Infringement
- 2. Domain Names for New Companies and More
- 3. Buying a Domain Name
- 4. A Tour of Google Sites
- 5. Creating a Search-Friendly Site
- 6. Creating a Google Site
- 7. Editing a Google Site
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1. Domain Names for Existing Businesses
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V. Google Tools for Your Site
- 1. Adding Google Documents to Your Web Site
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2. Adding Google Media to Your Web Site
- 2.1. A Brief Description of Picasa Web Albums
- 2.2. A Brief Description of YouTube
- 2.3. Solving the Hosting Problem
- 2.4. You Say You Want a Resolution?
- 2.5. Embedding Multimedia in Your Web Pages
- 2.6. Creating a Picasa Web Albums Slideshow
- 2.7. Inserting a Picasa Web Albums Slideshow
- 2.8. Creating a YouTube Video
- 2.9. Embedding YouTube Videos in Your Web Page
- 3. Adding Google Gadgets to Your Web Site
- 4. E-Commerce with Google Checkout
- 5. Adding a Blog with Blogger
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VI. Google Ads and Analytics
- 1. Introducing Google Ads
- 2. Creating Your First Google Ads
- 3. Selling More with Google Analysis Tools
- 4. Maximizing Your Site and Your AdWords Ads
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VII. Securing Business Information
- 1. Is Security Really That Important?
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2. Securing E-Mail
- 2.1. Understanding How E-Mail Works
- 2.2. Protecting My E-Mail Server
- 2.3. Avoiding Phishermen
- 2.4. Dealing with Spam
- 2.5. Introducing Google Postini E-Mail Security Tools
- 2.6. Installing Postini
- 2.7. Managing E-Mail Accounts with Postini
- 2.8. Using the Postini Center
- 2.9. Using the Postini Message Center
- 3. Avoiding Web and IM Security Risks
- VIII. Getting Noticed with Gadgets
Product information
- Title: Google® Business Solutions All-in-One For Dummies®
- Author(s):
- Release date: May 2009
- Publisher(s): For Dummies
- ISBN: 9780470386873
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