Introduction: Google+ Is So New

If you’re picking up this book, it’s because you’ve heard about Google+ (maybe even have signed up for an account), and you’re curious as to whether this can be helpful for your business. It’s a technology that launched to a limited audience in July 2011, and so, if you’re even considering this book, it means that you like to stay on the cutting edge. To me, that’s reason enough to jump in and pick up this book.

Google+ is a social network created by Google with features that might remind you of Facebook. If I said just that, you’d shrug it off and decide this probably wasn’t worth your time. But there’s more to it. Google+ is a social network that Google uses to better understand the human aspects of sharing ...

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