6. Posting in the Stream

After setting up your profile and deciding who to follow and how to organize your circles, what becomes the lion’s share of what you do on Google+ is most likely a blend of reading other people’s posts, sharing and commenting on those posts, and creating your own posts. Sure, you might also do your share of hangouts (live video chatting), but for the most part, consuming, connecting via comments, and then creating new content of interest are the bread and butter of what you’ll do.

There are personal ways to post and business-minded ways to post. From the outset, you need to think about and create material from both perspectives because people who choose to follow you as a representative of your company also need to connect ...

Get Google+ for Business: How Google's Social Network Changes Everything now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.