13. Feeling Lucky?

It’s important to start this chapter by explaining that I’m not an expert in search. I understand the value of search. I know enough about it that I don’t make the big mistakes that one can make when constructing a website (no all-Flash sites, for instance). But I also know enough to realize that what Google+ offers you for business above any other opportunity is the chance to improve your search results because Google indexes the publicly shared content you create on Google+.

That means when you post something on Google+ about “How to Pick a Home Improvement Contractor,” and the information has lots of great advice that gets shared with people who are interested in this material (and somewhere it has a link back to your site), ...

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