Google+ for Business: How Google’s Social Network Changes Everything, Second Edition

14. Setting Up Your Business Page

The strangest part of talking with people about writing a book was that they often said, “How can you write a book about Google+ for business if they haven’t even released the business pages yet?” That was the case when I started the book. Business pages hadn’t been launched. But I felt then the same way I feel now: Business pages are useful, but they are not central to how one conducts business on Google+. In their early days, many people weren’t all that happy with the lack of features.

The Look and Feel of the Business Pages

A Google+ business page looks similar to a user profile page with a few exceptions for how the pages act and what’s involved with them. They have a space for a brand avatar (this seems ...