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Google+ for Business: How Google’s Social Network Changes Everything, Second Edition by Chris Brogan

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16. Tactics

When I’ve worn you down a bit, you’ll finally say, “Okay, you’ve worn me down. What now?” My answer invariably starts with the question, “What’s the goal?” Here are some potential goals you can use Google+ to achieve:

Improved searchability and discovery of your main website

Lead generation

Informational offerings to enhance the buying process

Lead nurturing

Prospecting

Customer service and community management

Direct selling

Traffic enhancement to your main site

That’s a decent swath of business goals. What would you do? This chapter shares some “recipes” that you can adapt to your own needs. These can be in-the-weeds tactical stuff, so if you have a larger company, you might need to add some steps to make them ...

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