7. Using Google + to Ask for Money and Advocacy
As you have seen in the preceding chapters, Google+ can be an effective tool for researching and engaging your donor prospects. They get to know you, and you get to know them. Those are vital steps in the process of nonprofit fundraising and marketing, but they are only two of the four steps. Unless people are asked to do something, chances are good they won’t.
This chapter looks at ways to use Google+ to make that ask.
A Word of Warning
Although I think Google+ is a powerful tool for your nonprofit, I don’t think its strength is in making the ask. Here are two reasons why:
• Despite enormous growth of Google+, there still are probably few nonprofit supporters using Google+ actively. That’s fine. ...
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