Google+ for Small Businesses

Book Description

Small business owners: Use Google+ to generate and convert leads, build buzz, and deliver flat-out unbeatable service and support! World-renowned Google+ marketing expert (and small businessperson) Lynette Young helps you target the specific tasks that'll deliver the greatest and most immediate returns, and execute on a tiny (make that non-existent) budget, even if you have practically no technical expertise. No huge corporate case studies here: This is 100% do-it-yourself, ridiculously easy, fast, and cheap! Goals, objectives, strategies, tactics: They're all here, all streamlined for your real-world small business.

Discover how to listen, search, and scope out your Google+ environment…connect and network with Circles…create, teach, shorten sales cycles, and close business with Hangouts…collaborate on Pages to make your offerings even more valuable…build a winning business profile…use Events…leverage Google+ integration with Google Search…add value to your client's day…attract qualified referrals…and a whole lot more.

Google+ social networking gives your small business a huge potential advantage over your slower, less clued-in competitors. Grab that advantage right now, with Google+ for Small Business!

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Contents at a Glance
  4. Table of Contents
  5. About the Author
  6. Dedication
  7. Acknowledgments
  8. We Want to Hear from You!
  9. Reader Services
  10. Introduction
    1. What Is So Special About Google+?
    2. Why Does My Small Business Need Google+?
    3. What Will You Learn in This Book?
  11. 1. What Can I Do in Google+?
    1. Posting
    2. Comments
    3. Shares
    4. +1
    5. +Tags
    6. Hangouts
    7. Hangout on Air
    8. Profile
    9. Circles
    10. Pages
    11. Ripples
  12. 2. What Should I Use Google+ For?
    1. Benefits of Being a Small Business in Google+
    2. GHOST in the Machine
    3. Content Creation and Community Curation
  13. 3. Should I Be Me or My Company?
    1. Functional Differences Between Personal Profiles and Pages
    2. Creating Your Google+ Profile and Page
    3. When to Communicate as Your Google+ Profile
    4. When to Communicate as a Google+ Page
  14. 4. Google+ Ideas for Lead Generation
    1. Assigning the GHOST Method
    2. Publishing Great Content
    3. Use Video To Grab Attention
    4. Schedule Their Attention
    5. Search and Explore
    6. Organizing Leads
    7. Local Business Leads
  15. 5. Google+ Ideas for Creating Buzz (Public Relations)
    1. Grab Attention
    2. Celebrate Success
    3. Add Value to Your Client’s Day
    4. Share Content That Isn’t Your Own
    5. The Listening Part of PR
  16. 6. Google+ Ideas for Making Your Customers Happy (Customer Service and Support)
    1. Tips for Social Media Customer Service and Support
    2. Google+ Searches
    3. Trending Topics
    4. Hangouts for Customer Support and Service
    5. Google+ Local for Reviews
    6. YouTube Video Integration
    7. In Conclusion
  17. 7. Planning Your Time
    1. Schedule Your Time
    2. One Month Action Plan
  18. Ad Pages

Product Information

  • Title: Google+ for Small Businesses
  • Author(s): Lynette Young
  • Release date: November 2012
  • Publisher(s): Que
  • ISBN: 9780133100310