Small businesses are at a unique advantage online when it comes to using social media, especially Google+. What works for some large corporations is successful only because of money and brute force. Unless a product or service is especially horrible (and even that doesn’t matter with enough money), throwing weekly free iPad contests can “buy” you exposure, but it doesn’t help customers find you when they need you. Google+ makes it easy for the small business owner with limited resources to be on an “even playing ground” with large corporations with seemingly unlimited budgets.

This book covers only ideas and tactics relevant to the small business owner. You won’t find any large corporate case studies requiring a 12-person tactical ...

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