Google Hacks

26 Steps to 15K a Day

Solid content thoughtfully prepared can make more impact than a decade’s worth of fiddling with META tags and building the perfect title page.

Too often, getting visitors from search engines is boiled down to a succession of tweaks that may or may not work. But as Brett Tabke shows in this section, solid content thoughfully put together can make more impact than a decade’s worth of fiddling with META tags and building the perfect title page.

From A to Z, following these 26 steps will build you a successful site, bringing in plenty of visitors from Google.

A. Prep Work

Prepare work and begin building content. Long before the domain name is settled on, start putting together notes to build at least a 100 page site. That’s just for openers. That’s 100 pages of “real content,” as opposed to link pages, resource pages, about, copyright—necessary but not content-rich pages.

Can’t think of 100 pages’ worth of content? Consider articles about your business or industry, Q&A pages, or back issues of an online newsletter.

B. Choose a Brandable Domain Name

Choose a domain name that’s easily brandable. You want Google.com and not Mykeyword.com.

Keyword domains are out; branding and name recognition are in. Big time in. The value of keywords in a domain name have never been less to search engines. Learn the lesson of Goto.com becoming Overture.com and why they did it. It’s one of the powerful gut check calls I’ve ever seen on the Internet. That took resolve and nerve to blow ...