2. The Real-Time Challenge

Real-time marketing is a trend that’s making itself felt across the Web. From broadcasting to vlogging, from selling holiday packages to high-level consulting, the real-time connection is an imperative few can now afford to ignore. Hangouts are a central component of this. They can help in closing the sales loop, promoting products and services, and increasing brand awareness and sales. More than that, they are an important component in the drive to gain trust, credibility, and authority through direct person-to-person connection.

In this chapter we look, in detail, at the dynamics of the trend, the underlying principles that guide it, and where all this is leading. According to Google, 100 hours of video are uploaded ...

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