Google+ Hangouts™ for Business: How to Use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time

4. Handling Your Audience and Guests

When it comes to broadcasting or live feeds, the first rule of success is “control.” In other words, you need to have a way to control your audience and guests so that the Hangout video experience can be a positive one for all the participants involved.

Although this might seem to be the exact opposite, in spirit, of the spontaneity and authentic feel that makes video Hangouts so compelling and so addictive, it is only common sense. A video Hangout that’s out of control spoils the experience for everyone and can damage the reputation of your business. In this chapter we will see what you can do to control things from a technical point of view and also what you can do to create the kind of video Hangout environment ...