6. Hangout Insights and the Pull of the Visual Narrative

When you have a real-time, disruptive technology on your hands, it is difficult to be too prescriptive with it. A certain amount of experimentation is part of the experience of using it in innovative ways.

In this chapter we will look at some case studies in which Hangouts have achieved really good brand-building results. We will examine the common thread that runs through successful Hangouts on Air and isolate it so that you can begin to use it, and we will see just how Hangouts on Air can help build up a real online identity.

How TV Values Evolved into Web Video Control

Two of the most watched events in history did not primarily appear on TV during this century. A record-breaking fall ...

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