Chapter 3

Discovering the “Plus” in Google+

In This Chapter

arrow Preparing your profile for search

arrow Building a network

arrow Understanding Google+ Pages

arrow Using Google+ Hangouts

Google+ isn’t your average social network. It’s much more than that. To understand Google+, you have to take a different approach than you would on any other traditional social network, such as Facebook or Twitter. In this chapter, I show you a few things that are unique to Google+ to give you an advantage as a marketer.

Optimizing Your Profile

remember.eps Your Google profile is one of the most important parts of Google+ (and Google itself). This is the center of everything about you on Google and where people will identify the content you share. It’s important that you get your profile right.

Spend some time on your profile. People who do generally see more engagement in their posts, more likes, more comments. That activity leads to more people liking your brand and brings your content’s brand page a better ranking in ...

Get Google+ Marketing For Dummies now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.